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Market Entry ・ Retail Operations ・ Brand Management
Bringing brands into Taiwan.
Operating locally, profitably.
Fifteen years on the front line of international retail. From market entry strategy and distribution channels to team building and P&L management, we work from a general manager's perspective — turning strategy into an operating model that actually makes profits.
15 yrs
Front-line international retail
5 brands
Fast fashion・sport・premium・outdoor・street
NT$1B+
Annual revenue under management
100+
People led and organisations built
BRANDS OPERATED
UNIQLO
adidas
AllSaints
National Geographic Apparel
Mark Gonzales
York Lin
Founder & Principal
Founder
From the shop floor to general manager —
every recommendation is based on real operating experience.
MBA, National Cheng Kung University. A retail career spanning fast fashion, sport, premium, outdoor and street brands: from UNIQLO management trainee to store manager, adidas district manager, AllSaints Taiwan retail manager, and General Manager of The Nature Taiwan — running the Taiwan businesses of both National Geographic Apparel and Mark Gonzales.
The core skill is turning strategy into a profitable operating model — integrated management across marketing, merchandising, retail, visual merchandising, e-commerce, finance and HR — with a track record of leading teams of over 100 people, managing more than NT$1 billion in annual revenue, and expanding into Southeast Asian and Chinese duty-free channels.
Shop floor to boardroom
Sales associate to general manager — the comprehensive retail vision
Hands-on P&L ownership
Margin, cost and profit ownership
Five international brands operated
Alignment of brand positioning and price points
Cross-border and duty-free expansion
Taiwan, Southeast Asia and China duty-free
Services
Five consulting services that
build a profitable brand
Drawn from front-line operating experience, addressing the real questions: how to enter the market, how to negotiate channels, how to build the team, and how to turn marketing into sales.
Advantage
Not theory —
teams led, numbers delivered in practice
Six reasons brands trust us with their Taiwan business.
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Process
Four steps, from first conversation to measured results
01
Free consultation
An initial conversation to understand where the brand stands, the core issues, and to assess needs and the possible collaboration.
02
Diagnosis
Store visits and a review of operations and P&L data to find the root causes and the growth opportunities.
03
Planning
A tailored operating plan and roadmap, with feasibility and priorities agreed together.
04
Execution
We stay through implementation, review results regularly and adjust as we go, to ensure the targets are achieved.
Team
Hands-on partners with brands
Sammi Wang
Brand Marketing Consultant
Over 20 years in brand and operational decision-making. Former Marketing Director at KFC Taiwan and Huawei Taiwan, Digital Marketing Lead at Samsung Electronics Taiwan, and Senior Brand Director at Diageo, the world's largest spirits company. Her work spans technology, food service, consumer goods, platforms and spirits — with deep expertise in brand positioning, assortment, channel strategy and profit modelling, helping owners make the right strategic calls.
Testimonial
What brands, channels
and partners say
First-hand testimonials from a Korean brand CEO, a shopping-mall division associate director, international merchandising directors, and long-term partners in logistics, IT and store construction.
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Testimonial
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FAQ
The five questions
brands ask most
Anything else — just get in touch.
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Contact
A 30-minute first call.
No fee, no commitment.
Briefly describe the challenge your brand faces — difficulty securing channel access, stores falling short on profitability, or an organisation unable to support expansion. York will respond personally and provide one complimentary initial diagnosis with actionable direction.
We work in both English and Mandarin.
Phone
+886 960 512 631KakaoTalk
YorkLin
Website
yorklinconsulting.comOffice
7F-9, No. 71, Sec. 3, Jianguo N. Rd.
Zhongshan Dist., Taipei 104066, Taiwan
Hours
Monday – Friday
09:00 – 18:00 (GMT+8)
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